5% Niacinamide Barrier Support Serum | Rub It In Serum
Lactobacillus Ferment Lysate | 30 ml
Formulated with Lactobacillus Ferment Lysate, a clinically refined extract from the same beneficial bacteria found in traditional dahi, to strengthen your skin barrier and support a balanced complexion.
Aloe Vera Leaf Juice
Soothes irritation, hydrates skin, and lightens blemish marks gently
Vitamin E (Tocopherol)
Shields skin from environmental damage and restores natural glow
Jojoba Oil
Moisturises deeply without clogging pores, mimics skin's natural sebum
Niacinamide (Vitamin B3)
Fades dark spots, controls oil, and brightens overall skin tone
Lactobacillus Ferment Lysate
Balances your skin's microbiome and rebuilds the barrier from within
Loved by thousands
Postbiotic + Prebiotic Skincare
No Harsh Chemicals
For All Skin Types
100% vegan & cruelty freeNo GMO Ingredients
Made In IndiaPostbiotic + Prebiotic SkincareNo Harsh ChemicalsFor All Skin Types100% vegan & cruelty freeNo GMO IngredientsMade In IndiaDrag the slider to see the difference a balanced microbiome makes
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Damaged skin barrier
Harsh products strip ceramides and proactive lipids
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Persistent redness & inflammation
Chronic inflammation from an imbalanced skin ecosystem
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Breakouts & acne flare-ups
Bad bacteria overgrow and trigger inflammatory acne cycles
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Even Pigmentation
Balanced ecosystem reduces melanin overproduction over time
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Resident Barrier
Postbiotics boost ceramide production and protective peptides
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Clear, Calm Skin
Good bacteria outcompete pathogens, fewer breakouts naturally
Honest skin, honest results
My skin feels support .My skin was calmer, more hydrated, and the tight dry feeling completely disappeared within 3 weeks.
Priya M. Mumbai
Gentle enough for my reactive skin.Within 3 weeks my skin was calmer than it's been in years. The serum made the biggest difference to my post-acne marks.
Sneha T. Pune
My uneven tone is cured Dark spots lightened noticeably after a month. Lightweight, absorbs instantly, no residue and zero irritation.
Kavya S. Hyderabad
Breakouts reduced & scars faded No stinging, no redness. After two weeks my skin felt balanced and the redness I wake up with has calmed significantly.
Ananya R. Bengaluru
Why your skin will love Rub It In
Niacinamide inhibits the transfer of melanin to skin cells, the biological process responsible for dark spots, post-acne marks, and uneven tone. It works at the cellular level, not just on the surface.
improvement in hyperpigmentation visibility
Niacinamide regulates sebaceous gland activity, reducing excess oil at the source. Jojoba Oil simultaneously mimics skin's natural sebum, signalling the skin to stop overproducing oil while keeping it moisturised.
reduction in sebum excretion rate
Vitamin E neutralises free radicals generated by UV exposure and environmental pollution, the primary drivers of premature ageing, pigmentation, and barrier damage. Every application is an invisible shield against daily skin stress.
reduction in oxidative stress markers
Jojoba Oil and Aloe Vera Leaf Juice work together as a humectant-emollient pair, drawing moisture in and sealing it within the skin layers. The result is hydration that doesn't evaporate within hours.
increase in skin hydration levels
The concentrated, purified extract of dahi-like good bacteria. Support your barrier, balances your microbiome, and gives skin every Postbiotic benefit, without the curd.
Mimics skin's natural sebum without clogging pores. Deeply moisturises while calming inflammation, ideal for acne-prone skin.
Fades dark spots, controls sebum, and brightens skin tone. One of the most clinically validated brightening actives available.
Neutralises free radical damage from pollution and UV daily. Restores natural glow and supports scar healing.
Hydrates and soothes simultaneously. Lightens blemish marks and enhances absorption of all other actives.
The science behind the results.
Trusted by 10k+ Customers across India
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Reduction in acnes with topical Lactobacillus Ferment Lysate
Everything you need to know questions
Rub It In can be layered with other actives, but apply it first and allow 30–60 seconds before adding anything else. If you use retinol, use Rub It In in the morning and retinol at night to avoid over-stimulation. It pairs well with Vitamin C as Niacinamide and Vitamin E enhance its brightening effect.
